Privacy Policy

Last updated: June 2025

AI HOMES Technology LLC ("AI HOMES," "we," "us," or "our") is committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you access or use our Platform, including our website, mobile applications, and all associated services.

1. Information We Collect

We collect the following categories of information to provide and improve our services:

Personal Data

• Full name, email address, phone number, and nationality
• Account credentials (encrypted passwords)
• Government-issued identification (for agent and agency verification)
• Professional licensing information such as RERA broker registration numbers
• Payment and billing information when applicable

Usage Data

• Device information (device type, operating system, browser type and version)
• IP address and approximate geographic location
• Pages visited, features used, and time spent on the Platform
• Referring websites and exit pages
• Crash reports and performance diagnostics

Property Preferences

• Saved searches, filters, and property shortlists
• Property type, budget range, and location preferences
• Enquiry history and communication records with agents
• Comparative analysis selections and report history

2. How We Use Your Information

We use the information we collect for the following purposes:

1. To provide, operate, and maintain the Platform and its core features
2. To personalise your experience with AI-driven property recommendations and market insights tailored to your preferences
3. To facilitate communication between buyers, agents, agencies, and developers
4. To verify the identity and professional credentials of agents and agencies
5. To process transactions, bookings, and service requests
6. To generate aggregated market analytics and reports
7. To send service-related notifications, updates, and promotional communications (with your consent)
8. To detect, prevent, and address fraud, security breaches, and technical issues
9. To comply with applicable legal obligations and regulatory requirements

3. Data Sharing & Third Parties

We do not sell your personal data. We may share your information with the following categories of third parties only as necessary to operate the Platform:

• Real estate agents and agencies: When you submit an enquiry or request a viewing, your contact details are shared with the relevant agent or agency to facilitate communication
• Property developers: When you express interest in off-plan projects, your details may be shared with the respective developer
• Service providers: We engage trusted third-party providers for hosting, analytics, payment processing, email delivery, and customer support
• Legal and regulatory authorities: We may disclose your data when required by law, court order, or government regulation, or to protect our rights and the safety of our users
• Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction

All third-party service providers are contractually obligated to process your data only for specified purposes and in accordance with applicable data protection standards.

4. Cookies & Tracking

We use cookies and similar tracking technologies to enhance your experience on the Platform. These include:

• Essential cookies: Required for the Platform to function correctly, including authentication, session management, and security features
• Analytics cookies: Help us understand how users interact with the Platform, which pages are most popular, and where users encounter issues
• Preference cookies: Remember your settings, language preferences, and search filters
• Marketing cookies: Used to deliver relevant advertisements and measure the effectiveness of our marketing campaigns (only with your explicit consent)

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform.

5. Data Security

We implement industry-standard technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (TLS/SSL) and at rest (AES-256)
• Regular security assessments and penetration testing
• Access controls and authentication mechanisms for internal systems
• Secure cloud infrastructure hosted in UAE-based data centres
• Employee training on data protection and confidentiality

While we take all reasonable precautions, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security of your data but are committed to promptly notifying affected users in the event of a data breach.

6. Your Rights

In accordance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data and international best practices, you have the following rights regarding your personal data:

• Right of Access: You may request a copy of the personal data we hold about you
• Right to Rectification: You may request correction of any inaccurate or incomplete data
• Right to Deletion: You may request deletion of your personal data, subject to our legal retention obligations
• Right to Data Portability: You may request your data in a structured, commonly used, and machine-readable format
• Right to Restrict Processing: You may request that we limit the processing of your data in certain circumstances
• Right to Object: You may object to the processing of your data for direct marketing purposes
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, please contact us at privacy@at.world. We will respond to your request within thirty (30) days.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Active account data is retained for the duration of your account and for up to two (2) years following account closure
• Transaction records and financial data are retained for a minimum of five (5) years in accordance with UAE commercial and anti-money laundering regulations
• Usage and analytics data is retained in anonymised form for up to three (3) years
• Marketing consent records are retained for the duration of consent plus one (1) year

8. Children's Privacy

The Platform is not intended for individuals under the age of eighteen (18). We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected personal data from a child under 18, we will take prompt steps to delete such data from our systems.

If you are a parent or guardian and believe that your child has provided us with personal data, please contact us immediately at privacy@at.world.

9. International Data Transfers

As AI HOMES operates across multiple markets, your personal data may be transferred to and processed in countries outside the United Arab Emirates. When we transfer data internationally, we ensure that appropriate safeguards are in place, including:

• Standard contractual clauses approved by relevant data protection authorities
• Data processing agreements with all international service providers
• Assessment of the data protection laws in the recipient country
• Implementation of supplementary technical and organisational measures where required

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will notify you by posting the updated policy on the Platform and revising the "Last updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically. Your continued use of the Platform after any modifications constitutes your acceptance of the revised policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection team: